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The Sounding Board

Softcult mine and mix influences on promising debut album

A weekly column where New Music Tuesdays live on. Conversation is encouraged in the comments.

When a Flower Doesn't Grow

Every Tuesday, the Sounding Board is a space for a short-ish review of a recent-ish release and conversations about new-to-you music. We’ll get things started with a write-up about a newer, likely under-heard album, and invite you to share your music musings in the comments.

Softcult’s members are good at making music, which is fortunate in light of the Canadian duo’s decision to write, record and release songs across a handful of EPs and a solid new debut album.1 However, twin siblings Phoenix and Mercedes Arn-Horn, who comprise Softcult, are even better at all of the other stuff that 2026 requires of a fledgling rock band.

Their project has a memorable name with unique styling that makes it surprisingly search engine-friendly. They’ve embraced a consistently pleasing, albeit slightly trite, aesthetic for their releases, using high-contrast grayscale images with heavy grain for album art. Their website, Softcult.Band, includes a page dedicated to the cleverly named SCripture Zine — readers are encouraged to get a “subSCription” — as well as links to the usual social media spots. Across those platforms, their bio is the same single made-up word, “riotgaze.”2

While riotgaze is a kind of clumsy portmanteau, it is an instructive shoutout to the fuzzy guitars and fiery women of yesteryear that clearly had a profound influence on When a Flower Doesn’t Grow. While genre gatekeepers are certain to point out the LP lacks the full-blast sonic squall of the best shoegaze albums and the insightful fury of riot grrrl’s canon, but that criticism misses the point. Sofctult may be a bit too immediately melodic and smidge too frictionless to meet the classic definitions of riot grrrl or shoegaze, but the Ann-Horns take clear steps to emulate and propagate the sound and spirit of both genres. They might struggle to nail the perfect ratio of their twin influences, but they’re evident and, most importantly, enjoyable across When a Flower Doesn’t Grow‘s 11 tracks.

The shoegaze side of the equation is crystal clear almost immediately. The album opens with an instrumental track heavy on ambient hum before rolling into “Pill to Swallow,” which features the sort of dreamy effects-drenched vocals and swooning guitar that are hallmarks of shoegaze. It also includes the most adventurous sounds on the album in the form of strobing blasts of tremolo effect. Those seem like a love-it-or-hate-it proposition, but are a fun, wobbly time in headphones. “I Held You Like a Glass,” which gradually gains momentum before hurdling skyward thanks to some high-flying guitar, is also a standout.

Softcult’s nods to riot grrrl mostly come in the form of defiant, acerbic lyrics. In the middle third of the LP, these are often delivered in strident, tag-team shout that conjures a welcome intensity. The targets of Softcult’s ire — in ascending order of awful, the other party in a tough breakup, scene creeps, sexual predators — have been thoroughly dressed down across decades of noisy music. However, all of those people still suck so there remains plenty of joy to be had in hearing new voices tear into subjects who range from annoying to absolutely abhorrent.

Musically and lyrically, When a Flower Doesn’t Grow is a proudly derivative album, and that pride is well placed. Softcult’s members have good taste and functioning moral compasses, and they’re put to fine use of their debut album. Those instincts plus the vision and drive indicated by all the ancillary stuff the duo already nails suggest something more ambitious — and original — could lay in wait.

  1. When A Flower Doesn’t Grow, released Jan. 30 via Easy Life Records. ↩︎
  2. The clarity of vision and uniformity is legitimately impressive to me, an unfocused blogger who has been waffling on whether to buy a new dedicated audio player for months. ↩︎