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Year of the Month

Who Moved My Cheese?

This is the angriest a book has made me since that fucking Ayn Rand book.

One of the reasons I’m a pacifist is because I do experience and understand the feeling you get when you meet certain people and come to believe that if you were to cut them, what would come out of them would not be blood, but dust and air. I want to remember that this vivid emotional reaction, however understandable, may not be morally justified, even when practical – that, while a person may come off as empty and soulless, that doesn’t mean that they’ve actually have done or will do anything wrong. All this not to convince you of my beliefs, only to explain that I do experience bloodlust and the experience of seeing other people as less than human.

It’s in this context that I want to talk about Who Moved My Cheese?.

Like much evil bullshit, there is a core of truth embedded in this book: in moments of intense stress, focus on what you can control. The fundamental goal of the book is for the management class to gain psychological control over the worker class, and this means that basic good advice is muddled in with completely rancid ideas, with the worst being “don’t question how a situation came about” (you may think that’s an exaggeration, but it appears almost-word-for-word multiple times). Who Moved My Cheese? is an international and long-time bestseller, because big, terrible corporations buy it up and give it to terrible managers who force it on their workers, and that motivation colors everything about it.

What really gets me is how fucking dumb it is. I’m not normally one to nitpick the lore of a story, because the most important part of a story is the emotional engagement, and if you’ll buy into the emotions, the practicalities will simply not bother you. People will often argue ‘well, I need plausibility’, and then will, without fail, bring up a story they love with a mountain of implausibilities (no Star Wars or Batman fan has the standing to demand realism and practicality). In this case, not only are the details of the world nonsensical, they don’t even fit into the logic of the parable.

The plot premise of the story is that there is a massive maze with cheese hidden in alleys and dead ends. There are two mice named Sniff and Scurry who are searching for the cheese. Now, you’ll have to prepare yourself for the unbridled, horrific, and unforgivable stupidity of what I’m about to say here: there are also two littlepeople (not an error, written all as one word) named Hem and Haw that are also in the maze searching for cheese. At that point, the point – indeed, the entirety of the rest of the story – was immediately and stupidly obvious to me. If it isn’t for you, you’re in luck, because the story will explain itself every step of the way in every sentence at least three times.

Anyway, what the fuck? Considering not just the simplicity but the overt didacticism of the book, this is a weird amount of complexity to introduce into the situation. The actual basic image of mice running around a maze looking for cheese is actually really good – another case of using one great (if unoriginal) idea to capture the imagination. Stories need to justify complexity before they justify simplicity; a story can justify having more characters if it’s intended to go longer. Two mice actually makes a pretty good basis for a parable; we have a very clear sense of mice and their motivations regarding cheese, we know the problems they have to overcome in a maze to get there. With two mice, we have a Goofus and Gallant thing going on, where one makes good choices and one makes bad.

Why in the fuck would you complicate this with tiny humans to represent the neuroticism you’re attacking, unless you believed your audience to be so literal-minded and so devoid of empathy or understanding that they require literal humans on the page to understand what you’re going for? It goes beyond lack of respect for the audience and straight into revealing fairly horrifying things about one’s view of the world. I see no alternative to interpreting this as a sincere presentation of the author’s worldview; a mind satisfied (indeed, self-satisfied) with interpreting Aesop’s Fables and nothing much more complex.

This actually comes up in a different way in the prologues and epilogue of the book. In the foreword, Kenneth Blanchard remarks that every single person he gave the book to had ‘negative energy release’ and thanked him for the enlightenment, and the fictional framing device has the characters all agree that this is a good story that makes them smarter and better, and they heap cheerful pity on the poor fools that can’t accept its correctness. The attempt to assault the reader into accepting the story with sheer brute force is embarrassing to read, and it too reveals both a lack of imagination and a sincere belief that this will work.

I had to load up some kind of criticism making fun of this book to decompress emotionally from its bullshit, and luckily the podcast If Books Could Kill had an episode on it last year. They describe the life story – or what we have of it – of the author, Dr Spencer Johnson. The given story we have is that Johnson was a practicing doctor who became disillusioned with the hopeless attitude of his patients and moved from medicine into a corporate job. They don’t speculate why this happened – rather, they illustrate the larger place the book had in the corporate world, in a time when downsizing was popular and the management class had to figure out how to sell people on losing their jobs.

This gives me free reign, because I can imagine a few explanations for who Dr Spencer Johnson was and why he wrote this book. The most malicious reading is that, of course, Johnson saw that market of downsizing and decided to corner it (certainly Michael Hobbes makes a good argument about the shrewdness of Blanchard in his approach to publishing it). The best faith interpretation I can see, however, is that Johnson was motivated to help people do the best they could, but was incurious about why they think the way they do (which is interesting for someone with a BA in psychology) and what social forces create their situations. The Maze is something that simply happened, not a product of choices that somebody somewhere made.

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