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The Sounding Board

Parcels make an extra-sweet delivery with LOVED

A weekly column where New Music Tuesdays live on. Conversation is encouraged in the comments.

LOVED

Every Tuesday, the Sounding Board is a space for a short-ish review of a recent-ish release and conversations about new-to-you music. I’ll get things started with a write-up about a newer, likely under-heard album, and invite you to share your music musings in the comments.

If you’ve ever eaten cotton candy to the point of discomfort, you’ve experienced what it’s like to listen to Parcels newest album.

Just like a carnival confection, LOVED, the third studio album and fifth album overall from the Australian electropop quintet, is light, airy, brazenly inorganic, tantalizingly sweet and a little bit nauseating if consumed in large quantities.1 That’s not meant to be entirely damning.

In the right setting, colorful, wispy sweets can transubstantiate into something substantial and sublime. The saccharine smell of freshly spun cotton candy can lure customers with a wafted scent from across the fairgrounds, and the first few mouthfuls of still-hot fluff hits the spot in a way only the emptiest of calories can. LOVED‘s strengths are similarly unsubtle and alluring. When its songs are consumed in bursts, it’s every bit as enjoyable as sugar melting on the tongue.

Parcels make bright, carefully layered, often ebullient pop music. Common sonic building blocks include ’90s house music-style keys, rubbery bass, percussion that sounds like woodblock, chicken scratch guitar, off-mic laughter and lush multi-part harmonies. The last of those elements often draws comparisons to the Beach Boys.2 It’s a likening with some merit. Parcels create gorgeous, sometimes intricate, vocal arrangements atop instrumentals that could close out a Trolls movie. However, more often than not, they lack the knack for invention and melancholic depth offered by the best Beach Boys songs.

A few slower tracks do fully earn the comparison. “Safeandsound,” in particular, taps into a vein of subdued emotionality found in Brian Wilson’s room.3 It also features some synthesizer that sounds plucked from Keith Emmerson’s Moog. “Everybodyelse,” is another standout. It’s downcast, relatively stripped down and legitimately funny in a way that’s otherwise in short supply on LOVED. Putting on pants/ Summering in France/ Like everybody else is/ I fell in love/ Then I fucked it up/ Like everybody else did,” is a hilarious series of words on an album that otherwise sincerely considers the good and bad of love.

On the brisker side of things,“Leaveyourlove” is best in class by virtue of being supremely catchy. It’s got the type of repeated hook — “I never wanna leave your love” — that you’ll find yourself absent-mindedly mouthing while grocery shopping or doing the dishes.4 It is this close to being annoying, but it winds up charmingly irresistible and infectious with a mighty assist from mumbly backing vocals and an almost call-and-response structure. It’s goofy, scruffy charms ultimately outweigh the incessant repetition caked into the track.

That’s a perilous alchemy that can be pretty sweet for a song or two but wears thin over an album.

  1. LOVED was released Sept. 12 on Because Music. It makes sense that a French label home to dance-y pop acts like Christine and the Queens and Justice would be home to Parcels. They’re probably best known for their Daft Punk collaboration, “Overnight.” ↩︎
  2. I guess Beach Boys’ Party! also had inauthentic laughter ad libs. So that’s another thing in common. ↩︎
  3. The run-on titling is a staple of Parcels’ output. It does not help with the slightly too precious thing they have going on. ↩︎
  4. Jenny Lewis’ mall music prayers have truly been answered with this one. ↩︎